CASE STUDIES

Newsmodo worked with DEDJTR’s marketing team and the Victorian Industry Sectors such as ICT, Medipharma and Professional Services producing ‘strategic’ and ‘evergreen’ articles. The stories included case studies, interviews, events and illustrations of the Victorian growth theme.

CLIENT NAME: Victorian Government – Department of Economic Development, Jobs, Transport and Resources

PROJECT / PRODUCT:The Victorian Connection

 

CHALLENGE:

The scope of DEDJTR’s work is tremendously diverse, from driving economic development and job creation through investment attraction; connecting Victorians via transport services and infrastructure; supporting the Victorian agriculture sector, and improving opportunities for Victorians at risk of being left behind. This work is vital to ensuring that all Victorians have access to good jobs that underpin a life. Newsmodo was selected to create an ongoing body of content that presents the State of Victoria as the nation’s centre of innovation, business growth and export success. Content should illustrate industrry & jobs growth in Victoria, a State that is liveable, productive, innovative and globally connected.

 

SOLUTION:

Newsmodo worked with DEDJTR’s marketing team and Industry Sectors such as ICT, Medipharma and Professional Services producing ‘strategic’ and ‘evergreen’ stories including case studies, interviews, events and examples illustrating the Victorian growth theme. The project requires ongoing liaison between Government and organisations like Universities, private industry, exporters, start ups, peak bodies and associations.

 

RESULTS:

Newsmodo created and delivered over 140 stories in 12 months. Newsmodo managed end-to-end editorial process for the Victorian Connection. They created and posted content on The Victorian Connection blog or Invest Victoria’s News page. Several stories were also developed for overseas audiences through Grayling PR.