CASE STUDIES

 

CHALLENGE:

Deakin Faculties of Law and Business provide comprehensive news and information to students, faculty, and potential students. The content positions Deakin as an authority in the tertiary education industry and provides a valuable resource for those studying or working in these sectors. Deakin requires access to the most experienced and qualified authors for the job and manage the involvement of relevant academics.

 

SOLUTION:

Newsmodo connected experienced freelancers with the relevant academics, to produce profile pieces, industry news, and other academic related content.

 

RESULTS:

Newsmodo is perfectly positioned to provide content within an academic context, leveraging the skills and expertise of journalists who have experience writing and reporting on these areas. A challenge of this project was dealing with a high volume of academics for interviews and background research. However Newsmodo was able to harness its project management skills and liaise with several busy parties to create great articles showcasing the work of Deakin academics.