CASE STUDIES

CHALLENGES:

Domnica Cemortan spent many months being maligned in the press for being the ‘blonde siren’ who distracted the Captain of the Costa Concordia, Francesco Schettino, when it sank in January 2012, killing 32. In Schettino’s manslaughter trial, Domnica appeared as a witness and revealed she was the captain’s mistress and that she was with him on the night. Thirty-two people died after the Costa Concordia cruise ship ran aground with more than 4,000 passengers and crew on 13 January 2012, only hours after leaving the Italian port of Civitavecchia. Reports soon emerged of an illicit love affair that may have distracted Concordia’s Captain, Francesco Schettino and caused the boat to sink. The world’s media embarked on a race to be the first to interview Schettino’s lover, Domnica Cemortan. Newsmodo, through its far reaching freelance network, secured the first exclusive one-on-one interview with Cemortan for The Sun newspaper, who had gone into hiding after the incident.

 

SOLUTION:

Newsmodo, with the help of a journalist in Bucharest, secured Domnica for a tell all world exclusive interview. Costa Concordia’s Captian’s Lover in World Exclusive Interview http://www.newsmodo.com/ExclusiveStory?id=ZNoQDU-Jk1Rce9xryP2gYg2

 

RESULTS:

After curating and perfecting the pitch it was time to hit the phones and pitch the story to the world’s media. A story like this is likely to attract the attention of big papers with broad readerships so it wasn’t long before we were in negotiations with several publications. Eventually, after many conversations the story was picked up by The Sun in the UK.

Outcome: