BUPA’s Blueroom platform required fresh voices to engage with their audience and were particularly interested in having contributors who were new mothers who could relate to the target audience.
Newsmodo was able to source freelance writers for an initial pilot of work, targeting fathers and grandfathers. Bupa was especially interested in engaging fathers of young children, and Newsmodo was able to provide suitable authors who could give an authentic voice to the platform. Newsmodo delivered a series of eight articles to engage a male audience in a relatable way.
Newsmodo continues to supply engaging articles that help BUPA to grow their audience and increase engagement as well as add to the range of voices currently on the platform.