They are young, they are savvy and more often than not, they are cashed up.

Millennials are the new wave of adults who came of age in the 21st century. By 2020, they will also make up 30 per cent of all retail sales.

So it goes without saying that it is critical to reach this audience with your content, but how?

 

 

Keep it simple, silly

Time to ditch the elegant prose, verbose descriptors and swags of business jargon – millennials aren’t interested. When it comes to reading, this generation prefers a more casual and informal tone and get turned off by business-speak.

 

Keep in touch

Weaving in popular culture references is a sure-fire winner. By knowing what the hot movies, televisions shows, games and music is at today (definitely not yesterday), you can use these sources to inject some colour and humour to your articles. This helps you connect with the millennial generation and show that you are in touch with what they like.

 

Use them as a voice of their generation

There is a latent distrust for business on social media platforms, but millennials are big on testimonials. That means reviews, comments etc from the common person. You can gear your content to ask questions and invite millennials into the conversation. These comments and reviews can also be reverse published to provide a contemporary voice that this generation is more likely to listen to.

 

 

Beware the short attention span

Social media and immediate access to data has created a mindset where concentration spans often only last for a matter of seconds. Keep your articles brief, and interject other media forms (images, audio, video) to keep things interesting.

 

These tips will assist with crafting content aimed at millennials, but the main thing to always remember is to be authentic. This generation can smell b/s a mile away, but gravitate towards businesses that are honest and transparent.

 

 

 

How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports. Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.

 

 


 

Rakhal Ebeli 

CEO & FOUNDER

 


 

Header image credit: Branden Harvey

 

 

The digital age has brought with it a new era of celebrities, who are just normal people generating content from their home computers and mobile devices.

On a global front, PewDiePie (yes, that’s his online name) has amassed over 50 million YouTube subscribers simply by playing computer games and offering his insight over the top.

Domestically, mummy blogger Constance Hall reaches an audience in the millions with her grounded, real-world advice and insights.

The influence of the social media elite should not be ignored, and you can leverage it to your business’s advantage.

 

 

 

How to harness influencers

While it is unlikely that PewDiePie would be able to assist you (unless you a game developer) and requests to Ms Hall would like be ignored (she has yet to commercialise her influence beyond her own products), there are many influencers out there who can help your cause.

Blogging has become an enterprise in its own right, with many writers holding significant sway across a raft of industries.

Reviewing, for example, has become a major blogging force. There are writers out there attracting major audiences by offering their thoughts on restaurants, live music, theatre shows and much more.

If you can get them to sing your business’s praises, wonderful. But if you can get them to offer their insights in commentary you can use on your own social media feeds, then you are able to leverage their influence to your advantage.

There are bloggers out there for almost any industry and some have extremely impressive audiences. It is advisable to do your homework and discover the leaders in your field, then invite them in to offer their views.

The best part? Most of them won’t even charge, so you can get invaluable endorsement for the price of a meal or a free sample of your product.

 

 

 

 

Unlikely influencer: Believe it or not, this bloke (Pewdiepie) has an audience of
50 million from swearing at video games

 

 

 

How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports. Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.

 


 

Rakhal Ebeli 

CEO & FOUNDER

 


 

Header image credit: Sticker Mule

 

Let your audience guide your push for brand awareness

One of the No.1 reasons organisations will turn to content for their web and social media presence is to improve the image of their brand.

But what happens if that perception begins to slide? There can be many reasons why a business brand can become negative in the online world; news articles, political and social trends and scandals can all tarnish your image.

But the main reason audiences will start to turn against a brand is when they begin to feel betrayed, aka when the brand fails to deliver what is promised or breaches values that its consumers hold close to them.

This doesn’t have to be a major incident. Brands like Subway and Woolworths have recently polarised their markets by aligning themselves with social pushes for inclusion and equality, but a hardline stance isn’t the only thing that can turn an audience away.

So how do you know why your consumers are turning away? The answer is simple – you ask them.

 

 

Involving your stakeholders.

Amy Laski is the founder of Felicity PR, who shared her views on brand reputation with Newsmodo. Amy said that by involving the stakeholders, asking them questions and responding, brand strength can be quickly built up.

“Measure your reputation and track it regularly, and, slowly but surely, if you’re doing the right things, you’ll begin to see the needle moving in the right direction,” she said.

When you have worked out what your audience wants to hear, the next step is to determine who is best to deliver the message. Once you know your consumber base’s desires, you can start to work with industry experts and social media influencers to telegraph the information.

The key advice is always ask, don’t tell. And while you are crafting your new strategies, it is important to ask your audience for feedback. Your content production will become a two-way relationship, further strengthening your engagement.

 

 

How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports. Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.

03) 8744 9055

info@newsmodo.com

When industry giants like Amazon take over, it can be easy to get lost in the jungle.

But it is important for businesses to remember what it is that makes them great, rather than trying to take on a David v Goliath fight they cannot win.

This is especially true for content production, as your brand and personality is how you are going to reach your customers, rather than trying to take on your competition.

Here are some ways you can use your social media to open this two-way diaglogue between your business and consumers to deliver them what they want.

Social listening

Some of the best engagement you are likely to receive with your content is by solving problems. By monitoring your social media feeds diligently, you can discover pain points that your customers have.

This will present you with opportunities to create content that outlines solutions to these pain points, which can be issued out through the same media channels. It shows you are listening and providing a value addition for your customers.

Farm data to provide new products and innovation

Social media channels are also invaluable tool for learning what new products matter to your customers. While it is important to monitor what your competitor are doing, simply emulating them will always leave you a step behind.

Listen to what your customers what, which innovations are going to improve the experience for them. Then you can use your content to telegraph this information and develop strong engagement with your consumer base.

Use content that shows why you are an industry expert

Providing articles isn’t about the hard sell, it is about showing why you are the best option for your customers—existing and new. By following industry trends and innovation and relaying this information you provide content that your audience will want to read, developing engagement and trust. This presents opportunities for click through purchasing and greater traffic to your website and social channels.

How Newsmodo can help

Our team of expert journalists can help you plot successful articles, blogs and reports.

Contact us today to learn about our process of commissioning stories and developing content that will help you engage with your existing customers, as well as bring in a new audience.


Using LinkedIn as a marketing tool.. not just an extended resume

When it comes to social media, LinkedIn can sometimes be the forgotten child.

It is a handy networking tool for professionals, as well as a great platform for employers to screen prospective employees.

But there are LinkedIn users reaping in thousands of clicks and raising their profile dramatically.

The key to this engagement? LinkedIn Marketing Solutions Managing Director and Head of Enterprise APAC Matt Tindale says it all comes down to: “great, great articles.”

The 2017 list of top profiles include the likes of; National Australia Bank Chief Marketing Officer Andrew Knott, Qantas EM Group Brand Marketing/CMO Stephanie Tully and The Goodyear Tire & Rubber Company Brand Manager Cavan Brady.

Tindale said all of these users shared great content to lift themselves to the top of the pile.

“They get engaged. They actively use the platform, a lot of them are writing and sharing great content,” he said.

“Secondly, they’re creating their own content. They’re writing long form posts, anywhere from a couple of hundred words to longer, and they’re great, great articles. They are the voice of the industry.”

LinkedIn is THE marketing tool for business

While Facebook and its little brother Twitter dominate the social media world in the private sector, there is little doubt that LinkedIn rules the roost in the business world.

According to LinkedIn 80 per cent of B2B marketing leads sourced from social media platform come from their platform.

And this greater exposure comes at a much greater cost, with LinkedIn reporting that their sponsored content is 28 per cent cheaper than Google Adwords.

Content is the key to this engagement, which proves that this platform is one that can’t be ignored when it comes to business marketing.

YouTube to deliver breaking news, retain cat videos

Ever since its inception in 2005, YouTube has been a fascinating source of entertainment driven by home brew content.

It is a divine place to watch people fall over, crash things and to view animals doing extraordinary things.

Free content, highly entertaining—but not exactly the place you would go for high brow offerings.

That could be set to change, with YouTube attempting to boost breaking news content in a re-format for the popular platform.

Steering people away from fail videos and towards the news

From August 20, viewers may have noticed the new ‘Breaking News’ tab appear in their YouTube ‘feed’.

We use the term feed loosely, because this platform is not one that has traditionally been known to use a feed like social media giants Twitter and Facebook.

Instead, it has always operated by taking users down a rabbit hole by piling suggested videos on top of suggested videos, tapping into your interests and feeding you content based on your watching habits.

Now, users will have the option to break that cycle by clicking on the breaking news section which aims to deliver real issues in real time.

YouTube: Home of the cat fail YouTube: Home of the cat fail

Can content producers leverage this new function?

The answer is … possibly.

Certainly the potential is there. By adding this breaking news functionality the scope is available for content producers to monitor news trends and create videos accordingly.

Businesses can offer insight, expert advice or analysis and put their pages in front of the eyes of millions of users.

Take this all with a grain of salt, though, as big media partnerships may put the brakes on your efforts before they even start.

The algorithms behind what makes this breaking news panel is still unclear. YouTube does have strong partnerships with major 24 hour news networks, which is likely to mean they receive a favourable deal in moving up the ranks.

In these early days, though, it is worth trialling and exploring.

As a story breaks, use the correct SEO in your titles and release videos from your business that value add to the viewer experience.

It is possible they may stop watching ‘biker cats falling off jetskis’ for one minute and view your channel instead.