We learn things very differently to how those who came before us would have in generations past. Even as adults, we know that whilst reading regularly is a key driver to personal growth, so few of us actually have, or at least find the time to do it.
Finding ways to condense all those learnings and cram them into content that’s much easier to digest. This has lead to the rise of infographics and other innovative ways to represent information, data and research that makes learning easy and often even fun!
Scientifically speaking, almost 50% of your brain is involved in visual processing, 70% of all your sensory receptors are in your eyes and we can absorb the general sense of a visual scene in less than a tenth of a second. Pretty impressive when you think about it; it takes us 150 microseconds for a symbol to be processed in our brains, and another 100 microseconds for us to attach a meaning to said symbol. That is some seriously fast thinking.
In this day and age, we’re highly susceptible to information overload, and researchers have found that infographics help us engage with the information provided because they’re colourful (back to pre-school basics) and stimulating, therefore making it easy for us to process and remember them. Our guest today Brian Wallace knows better than anyone how much a great infographic can impact a consumer.
Newsmodo CEO Rakhal Ebeli discusses the ways we can add a splash of colour to our brands and create some memorable content that your audience will want to share.
Download the episode here
In this episode:
— Why infographics work so well
— How to make the most impact with your infographic
— Creating memorable content for your audience
About the guest:
Brian Wallace is the President and Founder of NowSourcing; the US’s premier infographic design agency. He has perfected the art and science of telling a compelling story backed by data, and creating visually stimulating pieces that help brands educate and connect with their audiences.
To keep up-to-date with his happenings and daily musings – follow him on Twitter @NowSourcing
Visual Data and Audience Engagement
BRAND STORYTELLING PODCAST