Podcast

How to make technology work for your marketing strategy

 

In simpler days, marketing was so much closer to being one dimensional. We had limited channels to distribute our message and brands knew exactly how to reach the masses.

In 2017 though, we are being literally bombarded with messages. It feels as if everywhere we look, listen and touch, we can be reached by advertisers wanting a piece of our attention… This competition of course can be a double edged sword for both marketers and consumers. Just look at the ‘marketing technology landscape supergraphic‘ showing just how many martech solutions there are out there in the world.

The term martech pinpoints major initiatives, tools, and the efforts that go towards achieving marketing goals and objectives utilising technology. This ranges from programmatic to native advertising, mobile apps to marketing automation, webinars to talent management, and even ecommerce platforms to predictive analytics. Now that’s not even a third of all of the different segments listed.

Today, with the help of Co-Founder & CTO of ‘ion interactive’ Scott Brinker; we’re going to take a technological trip into the future of marcomms and unlock the truths behind those often daunting terms like AI and programmatic data driven inbound marketing..

Newsmodo CEO Rakhal Ebeli discusses how we can embrace all this change, apply technology to the things we do and the stories we tell, and make technology work for us and not the other way around.

 

 

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In this episode:

– How marketers can manage martech environments

– Agile marketing

– Embracing and applying what solutions will work best for you

 

About the guest:

Scott Brinker is the Co-Founder and CTO of ion interactive—a SaaS business providing marketing solutions over the last almost 20 years to the likes of Dell, HP, Cisco, Salesforce, and Symantec just to name but a few.

To keep up-to-date with his happenings and daily musings – follow him on Twitter @Chiefmartec