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YouTube News?

YouTube to deliver breaking news, retain cat videos

Ever since its inception in 2005, YouTube has been a fascinating source of entertainment driven by home brew content.

It is a divine place to watch people fall over, crash things and to view animals doing extraordinary things.

Free content, highly entertaining—but not exactly the place you would go for high brow offerings.

That could be set to change, with YouTube attempting to boost breaking news content in a re-format for the popular platform.

Steering people away from fail videos and towards the news

From August 20, viewers may have noticed the new ‘Breaking News’ tab appear in their YouTube ‘feed’.

We use the term feed loosely, because this platform is not one that has traditionally been known to use a feed like social media giants Twitter and Facebook.

Instead, it has always operated by taking users down a rabbit hole by piling suggested videos on top of suggested videos, tapping into your interests and feeding you content based on your watching habits.

Now, users will have the option to break that cycle by clicking on the breaking news section which aims to deliver real issues in real time.

YouTube: Home of the cat fail YouTube: Home of the cat fail

Can content producers leverage this new function?

The answer is … possibly.

Certainly the potential is there. By adding this breaking news functionality the scope is available for content producers to monitor news trends and create videos accordingly.

Businesses can offer insight, expert advice or analysis and put their pages in front of the eyes of millions of users.

Take this all with a grain of salt, though, as big media partnerships may put the brakes on your efforts before they even start.

The algorithms behind what makes this breaking news panel is still unclear. YouTube does have strong partnerships with major 24 hour news networks, which is likely to mean they receive a favourable deal in moving up the ranks.

In these early days, though, it is worth trialling and exploring.

As a story breaks, use the correct SEO in your titles and release videos from your business that value add to the viewer experience.

It is possible they may stop watching ‘biker cats falling off jetskis’ for one minute and view your channel instead.