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Non-conventional lead generation

 

The digital marketing landscape is forever changing, and the rate of change is doing anything but slowing down. The Venture Harbour team wrote about lead generation forms; what was interesting about this article was the takeaways from their examples i.e. “Don’t make forms look like forms” and how the Wikipedia page for cognitive biases lists all of the ways in which humans make decisions.

There’s almost 200 of these “reasonings” that could be working for-or-against you. That’s a lot of information to decipher and work through in trying to figure out what your best ‘strategy’ might be when it comes to growing your brand.

We are joined by the Co-Founder of Interact Quiz Builder Josh Haynam who will explain the how and the why behind non-conventional lead generation and how it can help boost your brand and your interaction with potential customers.

Newsmodo CEO Rakhal Ebeli discusses how using quizzes can appeal to different audience types and what strategy you could use for your brand.

 

 

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Download the episode here

 

In this episode:

– How you can turn your enquiry and conversions rates around

– Why quizzes can excite your audience

– Using different ways of interacting with your potential customers

 

About the guest:

Josh Haynam is the Co-Founder of Interact; a quiz building company using non-conventional lead generation to help brands connect with potential customers. To keep up-to-date with his happenings and daily musings – follow him on Twitter @JHaynam