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Brandjacking: what you can do to avoid it

 

In this latest episode of the Brand Storytelling podcast, more than a decade into the era of social media; reports show that from 2014 – 2016 fake social media profiles increased a whopping 1,100 percent. Fake profiles aren’t limited to just people and celebrities, some of the more famous ‘brandjacking’ you may remember has happened to BP, American Airlines and Target.

Today we are joined by Bo Breuklander whose speciality is policing social media for brand imposters and why it is so important to be prepared for a social media crisis.

Newsmodo CEO Rakhal Ebeli looks at why brandjacking is so easy because of publicly available company and brand pages; which although gives your audience information they need and want from you, can just as easily be flipped on its head to be used against you.

 

 

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Download the episode here

 

 

In this episode:

– How you can avoid getting caught in the fake profile crossfire

– Why neglecting your social channels during the ‘good’ times will hurt you during the ‘bad’

– Employee advocacy playing a key role in brand storytelling

 

About the guest:

Bo Breuklander manages online brand presence and reputation; he’s the front-line of defence against cyber brandjacking. To keep up-to-date with his happenings and daily musings – follow him on Twitter @Breuklander