Podcast

Monetising Content Through Audience Engagement

In the latest episode of the Brand Storytelling podcast, we look at why some brands are not just sticking to traditional inbound marketing to build their business.

Our one-on-one with Washington based consultant Simon Owens delves into the tips and tricks needed to not only create gated content, but how to get audiences engaged and willing to open their wallets for it.

Newsmodo CEO Rakhal Ebeli discusses how some brands are making millions from adopting this unique strategy, converting readers into paying subscribers, and how to ensure that people will be willing to go the extra step when there’s already so much content out there.

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Download the episode here

 

In this episode:

 – What does/does not work as gated content

 – Creating a strong brand for a strong audience

 – The future of contet

 

About the guest:

Simon Owens is a longtime journalist, marketer and PR master turned go-to-guy for content and social media marketing. He’s worked with the likes of Google, Forbes, ESPN and Nike; earning him the status of global industry thought leader. To keep up-to-date with his happenings and daily musings – follow him on Twitter @simonowens