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How to stay human in a world full of digital

In this week’s Brand Storytelling podcast, we’re talking about the warm and fuzzies. We look at what your audience needs, and how to cater to that by humanising your brand.

Audience engagement can be a long, unstable bridge to cross if you’re just thinking of them as numbers. Consumers can and will feel like they’re no more than fish in a barrel if you’re not speaking to them on a personal level, giving them that human approach through the help of digitalisation.

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Download the episode here

In this episode:

– How to reduce the gap between authentic storytelling and audience engagement

– Why finding a common thread can be a difficult challenge

– Simplifying your content marketing strategy by distilling the message down to a relatable level