Blog-Rakhal Ebeli

Modern marketing influencers you want to follow in 2017

As marketers in the digital age, we have the luxury of being able to connect with industry peers from thousands of miles away. Learning from and keeping up to date with the best is only a matter of time, not distance.

These leaders have been earmarked for their dedication, expertise and authority in the content space, many of whom I’ve had the luxury of interviewing on the Brand Storytelling podcast. They have paved the way for our industry to grow, and will only continue to do so moving forward.

ANN HANDLEY (@MARKETINGPROFS)

Forbes recognises her as the Most Influential Woman in Social Media and one of the Top 20 Women Bloggers. Ann was the world’s first chief content officer when she started her current role at MarketingProfs.

BRIAN CLARK (@BRIANCLARK)

Founder and CEO of Rainmaker Digital (formerly Copyblogger Media), Brian has helped grow Copyblogger to become one of the world’s top marketing blogs. He also curates content for Unemployable – a leading resources hub aimed at freelancers, consultants, coaches, and entrepreneurs.

JAY ACUNZO (@JAYACUNZO)

As the world’s most craft-driven marketer, Jay writes and speaks about creativity in business and marketing. The former Google’s media strategist and HubSpot’s head of content marketing has had his work cited in Harvard Business Review, Washington Post and Shark Tank.

JEFF BULLAS (@JEFFBULLAS)

Listed as the No. 1 Content Marketing Influencer by Onalytica plus various other influencer titles, Jeff is a renowned blogger and speaker. His blog receives over 5 million visitors a year and his following size on Twitter is around half a million.

JOANNA WIEBE (@COPYHACKERS)

As the “original conversion copywriter” and the creator of Copy Hackers, she has spoken on more than 50 stages worldwide.  Joanna has also sold 40,000+ copies of Copy Hackers eBooks and helped 50,000 people increase conversion rates using copywriting.  

JOE PULIZZI (@JOEPULIZZI)

We have the term “content marketing” today thanks to Joe, who coined it back in 2001. Pioneering the movement, he founded the Content Marketing Institute and has given 300 presentations over the past 6 years. His books Content Inc. and Epic Content Marketing have become the go-to resources on this topic.

LEONARD KIM (@MRLEONARDKIM)

Recognised by Inc., Forbes and Entrepreneur as a Top Digital Marketer, Leonard is a personal branding expert whose content has been read over 10 million times. He is a keynote speaker and managing partner of InfluenceTree. You know his personal branding works as he even has his own Wikipedia page.

MICHAEL BRENNER (@MICHAEL BRENNER)

Named Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes, Michael is no stranger to the content marketing world. He wrote the bestselling book The Content Formula and has worked with many Fortune 500 brands including SAP and Nielsen.

RAND FISHKIN (@RANDFISH)

As the founder and former CEO of Moz, Rand has helped built an SEO empire and become the “Wizard of Moz”. He has been invited to speak to the teams at Google, Facebook, & Microsoft, and also co-founded Inbound.org – a leading marketing community.

ROBERT ROSE (@ROBERT_ROSE)

Robert is the chief strategy officer for the Content Marketing Institute, co-host of the top marketing podcast PNR’s This Old Marketing and author of the book considered to be the “owners manual” of the Content Marketing process.

SUJAN PATEL (@SUJANPATEL)

An avid writer, entrepreneur and data-driven marketer, Sujan has helped hundreds of Fortune 500 brands grow their businesses and acquire more customers. His book 100 Days of Growth sold over 30,000 copies last year alone. Known for his 80-hour work weeks, he is also the co-founder of Web Profits and partner at various other software companies.