Sometimes we hear things so often we forget they’re actually rooted in reality. In the business and marketing world, the effectiveness of video for communicating a message is one.
Yes, we hear it all the time: video is a growing beast. It’s one of the most effective ways to engage an audience; to hold their attention, earn their trust, and lead them down the sales funnel.
But we forget just a few years ago, consuming video content online and on mobile was not the norm. When the iPhone became popular around 2010 we weren’t watching a lot of high-quality video on our phones let alone on the way to work, or while waiting for a coffee.
But these days half of all mobile traffic is video – with almost half of all internet users watching at least once a day.
Video has continued to grow and evolve – and the brands that get on board will be way ahead in the customer engagement and acquisition stakes.
One of the brands who is leading the way in video is Facebook, who last year made a number of moves to lock down their ownership of video content. By the end of 2014 Facebook launched the 360-degree video with an exclusive clip from Star Wars. This move cemented them as a video content leader, and ensured they’d continue to be a leading video consumption platform.
What is so good about video content?
If the idiom is ‘a picture is worth a thousand words’, then video is worth 10 thousand, at least.
It shows body language and concepts, and it has movement which captures attention. It can easily convey comedy, action, love, tragedy and more. It gets us emotionally involved and it touches a chord within.
What do we all like to do when this chord is struck? Share of course. Out it goes to potentially billions of users via, Facebook, Instagram, Twitter or anywhere else you like.
How will video benefit my business?
Are you using or creating video in building your content and community? If not then the stats show, you’re missing out.
And it’s not just you and I that watch video. Over 75% of senior executives watch work-related videos at least weekly – more than two-thirds saying they prefer to watch video than read text tat is on the same page.
More than half of marketing professionals worldwide name video as the type of content with the best ROI – equating to 81% of people that using videos on their brand’s websites.
Check out more impressive stats here.
So get to it – make a mark in 2016 and create great video content to grow your community to love and use your products through all the power and emotion of video.
Every bit of content you create for your business you own forever. It’s your own real estate. You’re actually building a long-term asset that you can keep on using, which is a major difference between using traditional advertising methods, where you pay for a campaign and then it’s done.
Ask Newsmodo about video content today.